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Westfield Stratford City
Design
Impressed by our styling of their Romford store, the owners of Linzi enjoyed the freedom of a hands off approach. All design and concepting was handled by Streamline. Within 11 days the first (and final) design was submitted to Westfield, compete with RD1 pack and samples board.
Shop Fitting
Thousands of components had to be designed in and installed within the
7 weeks from possession to trading. Including 197 pieces of custom glass and mirror, AC, Branding, Vitrified Floor, 800 sqft Mezzanine, A Pumping Sound System, 14ft High Shop Front, Retail Lighting, Fire Protection Systems and of course Stunning Retail Unitary.
Open
Opening ahead of programme the store is a beacon for shoppers. Putting both customer and product centre stage, the finished store is a beautiful cacophony of gloss finishes and brushed stainless steel. O n entering customers are treated to a fabulous infinity mirror offering a mile of shoes. All capped off with a stunning feature ceiling and perfect retail lighting.
Linzi "Jaw dropping Flagship at Westfield Stratford City"
Created from the ground up by Streamline this trully bespoke and turnkey project is a real head turner
The brief was simple, from 1500 sqft create 1000sqft of glorious shoe shop, a staff room, wc and allow room for 8000 pairs of shoes back of house.
1AWAYS "The creation of a brand"
The owners of 1AWAYS knew that strong image would be crucial to the success of the brand
Streamline created a design to reflect the aspirations of this retailer and create a format that identifies 1AWAYS as a high quality cutting edge brand. Customers are awed by the arched black mirror ceiling and the striking white and black gloss displays on opposing walls.
Take a 2011 Shopfit tour
Totally unlike any other retail space, the proposed interior was crafted from scratch. Using 3D modelling Streamline created a design that stands apart from other brands or that which has gone before.
Construction
The unitary and ceiling were all bespoke and had to go together 1st time. The project also involved a new staircase, flooring and retail lighting along with AC & Sprinkler systems, both of which had to be incorporated into the ceiling element. All furniture is held with invisible fixings, including the mirror finished window displays.
Delivery
Delivered in March 2011, the fast turnaround on site allowed the store to open on schedule.
A key moment was revealing the ceiling from behind its protective wrap to see the carefully planned lighting scheme cope with the dark reflective surfaces to bring both merchandise and interior to life.
Created in house using our modelling software. The visuals represent the three dimensional geometry of the whole store to be viewed from any angle. These give a virtual true life view of what can and will be created.
Build
Built on site with pride and attention to detail. The scheme incorporated 177 pieces of custom mirror and glass along with other hi specification bespoke materials. The project was turned around fast and on time by our specialist installers.
Opening ahead of schedule the Linzi store lived up to its potential with shoppers pausing to admire their environment. The staff feel buoyed by the modern interior.
The whole project from enquiry to completion - 11 weeks
Linzi "not just a shoe shop"
The team at Linzi knew they wanted something special.
Streamline created a design lavished with brushed stainless steel, polished glass and glorious gloss white finishes. The finished product is high impact with a real feel of contemporary quality.
A great deal of design work went into creating this beautiful interior. Challenges included creating a practical hanging raft displays with power; and concealing power in a flexible and dynamic wall display system.
Our team installed this interior in record time, order to handover allowed just one month to create, manufacture, deliver and then install all of the items within a 10 day window on site. Rafts were mapped to suspend from the existing concealed joists and take the weight of crystal chandeliers
The store was designed to deliver the correct amount of wall mounted and hanging fittings in clean and stunning display. The difference between the before and after images shows the transformation and the client was delighted with the results.
Exclusive Lighting "a luxurious format"
